Semrush AI Visibility Toolkit pricing
Standalone toolkit priced per domain; prompts, domains and users are add-ons.
Checked on Semrush AI Visibility Toolkit’s pricing page, as shown in the US. Prices in US dollars, not converted.
Plans
We do not give these plans a calculated value score. Each card says why. See how we rate plans.
Base
- Price a month, paid monthly
- $99
- Price a month, paid yearly
- $99
- Usage included
- 25 prompts
- How often it checks
- daily
- AI services
- ChatGPT, Google AI Mode and Gemini
- Named loosely, inconsistently or paused by the tool maker: Google AI Overviews
- Projects
- 1
- People who can sign in
- 1
- Countries
- Not published
- Note
- Each extra user ("Starting at $45/mo" on the pricing page) also needs a $99 license (knowledge base article). Extra domains ($99 a month) are for Brand Performance, not Prompt Tracking.
- Calculated value score (our formula)
- Not rated. Might fit this workload. Depends on whether Google AI Overviews is tracked.
Semrush for Enterprise
- Price a month, paid monthly
- Price on request
- Price a month, paid yearly
- Price on request
- Usage included
- Not published
- How often it checks
- daily, weekly
- AI services
- Not published
- Projects
- Unlimited
- People who can sign in
- Not published
- Countries
- Not published
- Calculated value score (our formula)
- Not rated. Price on request.
Extras you can buy
| Extra | For plans | Paid monthly | Paid yearly, a month |
|---|---|---|---|
| 50 extra prompts | Base | $60 | Not published |
| Extra seat | Base | from $45 | from $45 |
Notes
- How use is counted, in Semrush AI Visibility Toolkit’s words:
Track 25 custom prompts (daily AI rankings)
- Prompt Tracking runs on ChatGPT Search, Google AI Mode or Gemini, one AI service per campaign; the data article adds AI Overviews.
- Perplexity is named only for mentions and Brand Performance.
- Not published: whether a prompt on more than one AI service counts once, as each campaign tracks one.
- Not recorded here: Semrush One plans (the toolkit with more prompts). See plans we do not record.
Where these prices come from, and tax
We copied these prices from Semrush AI Visibility Toolkit’s pricing page on . We also used the knowledge base article, the Prompt Tracking article and the AI visibility data article.
The terms say prices exclude tax.
Compare these plans side by side